Ensuring the Long-Term Viability of Jazan Economic City

Mohammed Nashar, a speaker at the marcus evans Infrastructure & Property Development MEA Summit 2012, on building Jazan Economic City in Saudi Arabia. Interview with: Mohammed Nashar, Executive Vice President, Jazan Economic City

FOR IMMEDIATE RELEASE

Jazan Economic City in Saudi Arabia has a well thought out plan to ensure its long term viability, according to Mohammed Nashar, Executive Vice President, Jazan Economic City. “We have a business strategy that is supported by our financial assumptions and reflected in our operating strategy,” he adds.

A speaker at the marcus evans Infrastructure & Property Development MEA Summit 2012, in Doha, Qatar, 7 – 8 May, Nashar discusses how Jazan Economic City is being planned and what infrastructure and property developers can learn from his experiences. 

What is the main purpose of Jazan Economic City?

Develop a city that will become the catalyst of development for the Jazan province in Saudi Arabia, by creating job opportunities via attracting the right local and international investments.

Jazan Economic City has attracted interest from foreign companies. How can Jazan Economic City and other cities attract more foreign investment?

The ease of doing business is the most important factor in attracting foreign investment. The development of Jazan Economic City is governed by the Economic City Authority, which was created by royal decree, so that investors would have one government agency dealing with all of their requirements, including permits and visas. Secondly, giving investors financial incentives, such as tax refunds, and having customised vocational training to support industrial activities also help attract investors. Lastly, the development itself, that includes the right infrastructure for investors’ needs.

What were some unique Jazan Economic City planning requirements? What advice could you give to others planning or building such cities?

The development of the Jazan Economic City has gone through different phases, from the planning, engineering and master planning stages, to checking the financial piece of the puzzle. We are now in the first phase of actual development, with several industrial tenants signing up or starting their operations. We have also started building the infrastructure that is required for existing and future operations.

We are very much demand-driven, which is key for ensuring the viability of Jazan Economic City. We adjust our strategies to global, regional and local variables as much as possible.

How does this ensure long-term value and sustainable growth for investors?

Our business strategy is supported by our financial assumptions and reflected in our operating strategy. What we want to achieve is modelled into our day-to-day operations.

Many people involved in such projects understand the economic environment, but fall short when it comes to integrating them into their business plan. That introduces major gaps that eventually translate into failures.

In recent years, we have all seen the interdependencies between entities and how different industries impacted the world economy. Business plans have to take today’s complex business environment into account as decisions cannot be taken in isolation.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Infrastructure & Property Development MEA Summit 2012

This unique forum will take place at The Four Seasons Hotel, Doha, Qatar, 7 – 8 May 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on fostering development, green building best practices and diversifying project portfolios.

For more information please send an email to info@marcusevanscy.com or visit the event website

marcus evans group – property/engineering sector portal

Please note that the Summit is a closed business event and the number of participants strictly limited.

About marcus evans summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com
 
                                 

All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

 

How Hospitality Projects Can Stand Out

Keith Mehner of Keith Interior Design & M2K Architecture, a sponsor company at the marcus evans Infrastructure & Property Development MEA Summit 2012, on creating a unique experience for hotel guests. Interview with: Keith Mehner, Director, Keith Interior Design & M2K Architecture

FOR IMMEDIATE RELEASE

A winner of top honours with a number of international design awards for hospitality projects, Keith Mehner, Director, Keith Interior Design & M2K Architecture, says that wherever a hotel is being built, the architecture and interiors must reflect the local environment to provide guests with a unique experience.

From a sponsor company at the upcoming marcus evans Infrastructure & Property Development MEA Summit 2012, in Doha, Qatar, 7 – 8 May, Mehner discusses hospitality projects, sustainable development and making hotels stand out.

Your awards include the World Luxury Awards – “Luxury Hotel 2011” and “Best Luxury Wellness Spa 2011”. How do your projects stand out?

We always try to give our hotels a sense of place, by researching the surrounding environment and making sure that the architecture and interiors of the hotel reflect that.

For our project in Rwanda, we took a lot of time to understand the area and local culture, and what could and could not be built in a remote and difficult location. We brought in the Rwandese style, art and craft into the architecture, and involved the community, with the local women making some of the hotel artwork. This resulted in the hotel having a local identity with a well thought out experience for guests.

Should architecture and interior design be combined to achieve this outcome?

In our office, there is no distinction between Keith Interior Design and M2K Architecture. We work on every project holistically. This makes us stronger, as there is no conflict between the two professions and there is a seamless design strategy for the whole project. We see ourselves as designers from beginning to end. Everything our hotel guests see, touch and feel are part of our design.

Sustainable growth is a key theme in this industry. What is the best way of generating long-term value and sustainable growth in hospitality developments?

The hotel guest’s experience should be special and distinct, with a reason for people to choose a particular hotel. There has to be a story that can be told over many years, that the guest can take away. In order to do this, the project needs to be well thought out, with proper research on what is available in the market and an understanding and integration of the local culture and social aspects of the area. Taking these things into consideration, the project can set itself apart from others, becoming unique, endurable and ultimately, sustainable.  

What opportunities are developers underutilising today?

Many resorts are not family friendly. Hotels are not only for men and women; the entire family, including teenagers and toddlers, need to be thought of.

What is the ideal hotel guest experience?

Hotel guests want to feel comfortable and at home. Designers can assist in that, by making sure that the servicing in the hotel is easy for those working there.

Any final thoughts?

Real estate, infrastructure and property developments must be planned for the long term; many are looking at too short a payback period. Facilities must be built to last a very long time. Many developments happen too quickly and are not well thought out.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Infrastructure & Property Development MEA Summit 2012

This unique forum will take place at The Four Seasons Hotel, Doha, Qatar, 7 – 8 May 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on fostering development, green building best practices and diversifying project portfolios.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.ipdsummit.com 

marcus evans group – property/engineering sector portal

Please note that the Summit is a closed business event and the number of participants strictly limited.

About Keith Interior Design & M2K Architecture

South African based Keith Interior Design / M2K Architecture have completed award winning projects throughout Africa, The Indian Ocean, Europe and the Middle East. They are sought after by the leaders in the hospitality sector for their ability to create a memorable design, sensitive to its location.

www.keith.co.za

About marcus evans summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

                        

All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

Building Pride-Worthy IPD Projects

Tomo Sakakura of Sakakura Atelier, an architectural firm at the marcus evans Asian Infrastructure & Property Development Summit 2012, on creating pride-worthy buildings. Interview with: Tomo Sakakura, Director, Sakakura Atelier

FOR IMMEDIATE RELEASE

Infrastructure and property developers in Asia must commit more time and heart to their projects, says Tomo Sakakura, Director, Sakakura Atelier. “Everyone wants to build fast and on a low budget, but it is important to focus on the details and give projects the time they need,” he adds.

From a Japanese architectural firm at the upcoming marcus evans Asian Infrastructure & Property Development Summit 2012, Sakakura talks about creating pride-worthy buildings.

Your late founder studied under Le Corbusier, a pioneer of modern architecture. What are some of the Corbusier concepts your firm stays true to?

What is unique about our approach is that we have incorporated a modern style of architecture from Le Corbusier with a very Japanese style of living. My late great-grandfather Junzo Sakakura’s concept of a dual-layered architectural form, where the first floor is elevated to allow for protection from moisture and rain, and the elongated roof acts to shade the sun, takes into consideration the natural phenomena that are common in Japan.

What can other countries in Asia learn from the Japanese style of living and architecture?

Earthquakes are very common in Japan, so there is regulation for making buildings earthquake proof. This is one aspect that needs to be incorporated in construction projects globally, from residential buildings to skyscrapers.

The Japanese culture is very reserved, but also very detail orientated. We focus on every point, from the engineering to the actual design of the building. In some Asian countries, such as China, a lot of money is being pumped into building fast, and there is no focus on making sure the buildings are aesthetically pleasing, long-lasting and true to local people’s lifestyle. They consider speed crucial to a project, but the speed of planning versus the consumer ratio is not as profitable as before.

How can they create long-lasting growth?

We are over-reliant on energy. Self-sufficiency, integrating the natural environment around the architecture of a building would not only result in a more aesthetically pleasing building, but one that has a relationship with its surrounding nature and inherits the history of the area.

Any final words of wisdom?

Everyone wants to build fast and on a low budget, but it is important to focus on the details and give projects the time they need. We put a lot of time and energy into building projects that are worthwhile and pride-worthy, focusing on the details and dedicating time and heart. 

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Asian Infrastructure & Property Development Summit 2012

Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on evaluating public private partnerships, achieving environmental sustainability and speeding up project completion.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.aipdsummit.com

marcus evans group – property/engineering sector portal

Please note that the Summit is a closed business event and the number of participants strictly limited.

About Sakakura Atelier

Our company is an architecture firm based in Tokyo, Japan. Our design concept is modern infused with the local culture of the surrounding areas. We specialize in designing high-end residences and resorts to city planning. Sakakura Atelier along with Sakakura Associates we concentrate on the details and the respective lifestyles that make for a meaningful and long lasting design worldwide.

www.sakakura.co.jp/atelier

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

                          

All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

Developing Sustainably in the Middle East

Abdul Aziz Al Emadi, a speaker at the marcus evans Infrastructure & Property Development MEA Summit 2012, on generating value by developing sustainably. Interview with: Abdul Aziz Al Emadi, CEO Hospitality, Msheireb Properties

FOR IMMEDIATE RELEASE

“It is important to know what you are building and who for,” says Abdul Aziz Al Emadi, CEO Hospitality, Msheireb Properties. Many infrastructure and property developers in the Middle East do not build according to needs but corporate strategies.

A speaker at the upcoming marcus evans Infrastructure & Property Development MEA Summit 2012, in Doha, Qatar, 7 – 8 May, Al Emadi shares his views on hospitality developments, sustainability and how to overcome the challenges of financing projects.

How can developers ensure long-term value and sustainable growth in hospitality developments?

Most developers entering the hotel or hospitality sector come from real estate backgrounds, but there are big differences between the two. A hotel requires a long-term strategy. Hotel developers must evaluate the needs of the market and the right location for their buildings. Many build on land they already own, which in many cases is right next to other hotels. They do not think of developing new areas away from the big cities.

Qatar is hosting the World Cup in 2022. How should the property development market plan for it?

With the level of accommodation, logistics and service handling that will be required for the number of delegates who will arrive, it is very important to plan accordingly. Developers do not need to exaggerate or do much more than what is expected of them. People attending such world events come from diverse backgrounds. Not everyone will be a VIP.

Financing hospitality projects has become an issue for the industry. How can developers overcome this?

Since the crisis in 2008, most European banks have been asking for a minimum performance guarantee from a project’s operator. As most developers finance their projects through banks, this can help them get the capital they need. What would also help is if developers had a clear strategy with records on the timeframe of project commencement and completion when looking for financing. An international or commercial brand name backing the project would also make a difference.

How can the ideal hotel developer and operator relationship be achieved?

Many developers think that operators just do the day-to-day managing of the hotel, but if they dig deeper, they are actually the owners as they manage it with full control. The developer should have this kind of relationship with the operator and make sure that they think and act on each other’s behalf.

On the other hand, some owners interfere with operators in their day-to-day activities. If they had the knowhow that was necessary to run the hotel, why did they hire an operator?

Is green building an area that the Middle East is lacking behind in?

Yes. One part of this is related to the construction and use of materials. The second part, where we need to educate people and build awareness, is in the operation of the project and the use of utilities. Often people do not pay attention to how much power or water they use because their bills are covered.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Infrastructure & Property Development MEA Summit 2012

This unique forum will take place at The Four Seasons Hotel, Doha, Qatar, 7 – 8 May 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on fostering development, green building best practices and diversifying project portfolios.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.ipdsummit.com    

marcus evans group – property/engineering sector portal

Please note that the Summit is a closed business event and the number of participants strictly limited.

About marcus evans summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

                          

All rights reserved. The above content may be republished or reproduced. Kindly inform us by sending an email to press@marcusevanscy.com

 

Lasvit: Differentiating Infrastructure & Property Developments

Leon Jakimic from Lasvit, a solution provider company at the upcoming marcus evans Brazilian Infrastructure & Property Development Summit 2012, Asian Infrastructure & Property Development Summit 2012 and Infrastructure & Property Development MEA Summit 2012, on how lighting sculptures can differentiate developments. Interview with: Leon Jakimic, Group Managing Director, Lasvit

 

 

 

 

FOR IMMEDIATE RELEASE

When it comes to catching people’s attention as they enter a room, there are not that many objects that can be placed at the eye level besides lighting sculptures or installations, says Leon Jakimic, Group Managing Director, Lasvit. In today’s marketplace, differentiating a luxury development has become a necessity.

Ahead of the marcus evans Brazilian Infrastructure & Property Development Summit 2012, in Sao Paolo Brazil, April 16-17, Asian Infrastructure & Property Development Summit 2012 and Infrastructure & Property Development MEA Summit 2012, Jakimic discusses what role lighting can play in the competitive infrastructure and property development market.

What does a lighting sculpture add to a space?

Leon Jakimic: We always look at the overall theme of the design. Furniture, flooring and walls can help create the desired atmosphere, but there are not many ways to catch someone’s attention at the eye level, at about 1.70 meters above the floor or higher. Unique lighting sculptures enhance the ambience and help interpret the theme of the place.

If possible, we plan these sculptures into the design, so that they are not so striking. However, some property developers want a focal piece in order to create an artistic emotion or to impress people.

Why is there a need to differentiate a space with such lighting solutions?

Leon Jakimic: This is more than just lighting, glass or design. This is why we do not call our pieces chandeliers anymore, but lighting sculptures or glass installations. Architects and designers like experimenting with light, and glass is a great medium to interpret that in a creative way.

Developers want either the best and most unique, or the cheapest. The middle solution is not so popular anymore.

Hotels can differentiate themselves in two ways: a really unique and classy design, or a great service. Most five star hotels have both, but the top tier hotels are also interested in the overall experience of their guests, and design and architecture is a big part of that.

Traveling is an experience. No-one wants to go to a hotel that looks mundane. More hotels should be focusing on these design aspects and giving the design community the freedom to develop the overall design experience of properties.

What is your outlook on the infrastructure and property development markets, specifically in Brazil, Asia and the Middle East?

Leon Jakimic: We always look at the regions with the most growth potential. We recently conducted a study where we found that the areas to focus on are China, India, Brazil, Russia, the UAE and the Gulf States.

Brazil is becoming very interesting. The number of luxury hotels is very low compared to other parts of the world. I recently read that there are only about 1500 real luxury rooms south of the US. Brazil is definitely a jewel in South America, but there could be a few other interesting countries to consider.

What can infrastructure and property developers learn from your experience?

Leon Jakimic: Some developers build a hotel solely for a good return on investment, using very inferior materials that need to be changed every five years. That is a lot of waste. Not many developers have a long-term view and a focus on quality.

I would also advise developers not to blindly follow stock market fluctuations, as they can be very emotional at times. We recently worked on a project where the client suddenly cut the budget in half because of a drop in the stock market. The industry is sure to rebound in half a year or a year. However, because of an emotional situation this client has now made a decision that will place his hotel amongst all the rest.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

For more information please send an email to info@marcusevanscy.com or visit the event websites below:

Brazilian Infrastructure & Property Development Summit 2012

Asian Infrastructure & Property Development Summit 2012

Infrastructure & Property Development MEA Summit 2012
 

marcus evans group – property/engineering sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About Lasvit

Lasvit is a leading designer and manufacturer of bespoke contemporary light fittings and focal glass art installations for the public areas of the world’s best hotels and other prestigious commercial or residential interiors. With the main design and production base in the Czech Republic, and nine wholly owned branch offices including Hong Kong, Shanghai, Los Angeles, and London, Lasvit offers a one-stop package starting from design to installation at site.

Lasvit is proud to work with the best Czech designers such as Jitka Skuhrava or Rony Plesl as well as with the world’s design stars as Fabio Novembre or Nendo.

For further information and for an overview of our completed projects, please visit our website at: www.lasvit.com

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

                                                  

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

 

Nascent Design: The Characteristics of a Successful Product

Max Bosio of Nascent Design, a sponsor company at the upcoming marcus evans Industrial Design Summit 2011, on creating an environment for design to flourish. Interview with: Max Bosio, Owner & Creative Director, Nascent Design

FOR IMMEDIATE RELEASE

“There are three characteristics of a successfully designed product: uniqueness, relevance, and intelligence,” says Max Bosio, Owner & Creative Director, Nascent Design. “If we are out of tune with these characteristics, the product will not sell.”

From a sponsor company attending the marcus evans Industrial Design Summit 2011, in Montreux, Switzerland, 6 – 7 October, Bosio exchanges his ideas on product design and why it is essential for the design and marketing teams to work closely. 

What are the steps of the creative idea process?

Max Bosio: The new product development process is constantly changing. As soon as we have our first initial idea, we challenge that to make sure it will correctly represent what we want. The process is frequently reviewed to identify the positive and negative features of the idea.

Many times we end up with a design that is radically different from the initial idea, which ends up filling a gap in the market.  

What are the characteristics of a successfully designed product?

Max Bosio: There are three characteristics of a successfully designed product: uniqueness, relevance, and intelligence. If we are out of tune with these characteristics, the product will not sell.

Unique products will do well if they manage to fulfil a specific need in the marketplace. However, many companies are having difficulties in creating distinctive products, leading to a loss of interest from consumers. 

Consumers will only purchase goods which they find a use for, therefore if a product is not relevant, it will not sell. Research and Development must be conducted to better understand what consumers want and how they relate to a specific brand. 

Companies are releasing products without taking the time to think through.  The market is overwhelmed with worthless products. Executives must learn to express intelligence through design, which can be time consuming. 

What do designers overlook when designing products?

Max Bosio: Designers often put too much of themselves into their work and this is the biggest mistake they can make. We must isolate our emotions and disconnect ourselves from our projects. We should not let our personalities get in the way of a products design.

Designers must keep an open mind to allow for new ideas to come through. 

How can customer satisfaction and brand reputation be increased through design?

Max Bosio: Design is a wonderful tool which companies can use to increase customer satisfaction. Very few people understand the true potential and value of design aside from the aesthetical aspects. Design must be looked at as a strategic tool at the core of everything we do. 
 
A great amount of money has been invested in marketing over the past few years, and now it is time for design to become that key differentiator. Even the perfect product cannot exist without a brand, logo or concept. Design and marketing must work together to create a unique product whilst serving clients as best as possible.

What long-term strategies would you recommend to product design and development executives?

Max Bosio: Design must be looked at as a competitive tool that companies can embrace. In the long-term, executives must plan appropriately to have design closely linked with the business strategy.

We must create the correct environment for the design culture to flourish and develop.

Contact: Stacey Melvin, Journalist, marcus evans, Summits Division

Tel: + 357 22 849 400
Email: press@marcusevanscy.com

About the Industrial Design Summit 2011

This unique forum will take place at the Fairmont Le Montreux Palace, Montreux, Switzerland, 6 – 7 October 2011. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on elevating user-centred design, reinventing the innovation model and mastering effective social impact.

For more information please send an email to info@marcusevanscy.com or visit the event website

Please note that the summit is a closed business event and the number of participants strictly limited.

About Nascent Design

Nascent Design is a branding and strategic design firm. We partner with clients to uncover uncommon ideas that will advance business goals while creating brand value across multiple touch points. Primary services include: Brand and design strategy, identity design & packaging, Communication design, Environmental branding and retail design.

www.nascentdesign.com

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

Follow us on Twitter @meSummitsGlobal

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

 

IBSG on Designing Products for the Optimum Consumer Experience

Clive Grinyer, a speaker at the marcus evans Industrial Design Summit 2011, on designing products for the optimum consumer experience. Interview with: Clive Grinyer, Director, Customer Experience, Cisco Internet Business Solutions Group (IBSG)

FOR IMMEDIATE RELEASE

“Designers need to be more focused on the full experience that customers have with brands and take control over the delivery of the brand experience,” says Clive Grinyer, Director, Customer Experience, Cisco Internet Business Solutions Group (IBSG). There are many business opportunities for those who understand that objects do not just sit in isolation, and look for new product forms and uses, he adds.

A speaker at the upcoming marcus evans Industrial Design Summit 2011 in Montreux, Switzerland, 6 – 7 October, Grinyer offers his insights into product design, the optimum user interface and what makes some products into global phenomena.

What is the optimum user experience?

Clive Grinyer:  The optimum user experience is one that is intuitive, where you can clearly see what you have to do, what choices you have, and the process is hardly noticeable. It is a combination of graphical and cognitive components that make the user experience emotionally satisfying, efficient, interesting and perhaps even fun.

How does designing for different generations differ?

Clive Grinyer: Designing for an older generation is slightly more challenging. Designers have to make a greater effort in ensuring the user experience, the terminology used and navigation options are simple, understandable and legible.

The elderly may have more demanding needs and requirements, but we all benefit from products that are designed in this way. A universal or inclusive design results in a better solution for everyone. For example, the OXO Good Grips food preparation tools started off with a potato peeler designed for arthritic hands, but it became a success as it was beautifully designed and much easier for everyone to use. Designing for the elderly provides valuable lessons to all designers.

Why do some products succeed and others fail? What makes some a global phenomenon?

Clive Grinyer: There are many reasons why some products succeed. Sometimes they capture innovation in technology, size or design, that makes them completely unique. Uniqueness can be extremely valuable. Timing and price also matter.

Apple’s long-term objective is to create the best products possible. Apple has beautiful and easy to use products that have become objects of great desire. They go beyond a good or successful product. This is where the brand around the product takes on a new aura. People love Apple products, but it is important to note that they go through extraordinary lengths to rip up the rule book, reinvent manufacturing processes for every product and get partners and software systems to work together at a level that other manufacturers cannot even imagine.

When designers begin to imagine how things could and should be, rather than how they are now, they start designing products that simply soar above all the rest.

What role does product and brand loyalty play?

Clive Grinyer: The brand is in many ways much bigger than the actual design of a product. A brand has to encompass a promise, proposition, tone of voice and a way of doing things. It differentiates the user by association. 

The role of the designer is to understand the brand, its DNA, and ensure that every aspect of the physical product and its user interface communicates and connects those brand values to the user. Many designers fail to interpret the brand emotion through the product. Designers need to be more focused on the full experience that customers have with brands and take control over the delivery of the brand experience.

There are many business opportunities for those who understand that objects do not just sit in isolation, and look for new product forms and uses. Think big!

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Industrial Design Summit 2011

This unique forum will take place at the Fairmont Le Montreux Palace, Montreux, Switzerland, 6 – 7 October 2011. Offering much more than any conference, seminar or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on elevating user-centred design, reinventing the innovation model and mastering effective social impact.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.industrialdesignsummit.com

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-to-one business meetings. For more information, please visit www.marcusevans.com

Follow us on Twitter @meSummitsGlobal

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

 

Urban Design Group:
The Successful Developer-Designer Relationship

Ron Armstrong from Urban Design Group, a solution provider at the upcoming marcus evans Asian Infrastructure & Property Development Summit 2011 and Latin American Infrastructure & Property Development Summit 2011, on establishing a successful developer-designer relationship. Interview with: Ron Armstrong, Principal, Urban Design Group

FOR IMMEDIATE RELEASE

In the infrastructure and property development industry, the relationship between designer and developer is key to the success of a project, according to Ron Armstrong, Principal, Urban Design Group. For best results, developers should focus on the qualitative aspects of designers and not seek those charging the lowest fees, he adds.

Ahead of the marcus evans Asian Infrastructure & Property Development Summit 2011 in Macao, China, and Latin American Infrastructure & Property Development Summit 2011, in Hollywood, Florida, Armstrong explores the developer-designer relationship and how understanding the purpose of the project contributes to its success.

What practices in this industry produce exceptional results?

Ron Armstrong: Before designers even start looking at a project’s physical requirements, they need to understand the project’s purpose and the business model behind it. The only way to design responsibly is to understand the “why” and “how” of the project.

This understanding ultimately contributes as much (or more) to the success of the project as does a pleasing aesthetic and sustainability strategies. Every square meter that can be saved as a result of having a complete understanding of the purpose of the project will yield a much more efficient and functional design that saves not only investment capital, but also long-term operating costs and resources.
 
What should developers look for in designers?

Ron Armstrong: Developers should look for stable and established professionals who bring relevant experience in the project typology. They too often seek the lowest first cost in fees and associated expenses, which fuels a “commodity attitude” from designers who then work to protect their bottom line, rather than to provide creative solutions.

Developers might be better served if they focus on the qualitative aspects and ethics brought by designers. This would lead to a relationship-based service experience, where both parties will be able to succeed in their business goals with the project being the ultimate beneficiary.

If there is trust and respect combined with a high ethic of design and service, the quality of the project will be superior, less risky, and it will most likely result in a long-lasting multiple project relationship.

What are the latest innovative architectural solutions that infrastructure and property developers can capitalize on?

Ron Armstrong: Today’s industry buzzword is “Sustainability.” Every project should maximize available technologies to reduce the impact on scarce natural resources.

From our experience, when the operation of the business enterprise is fully strategized within the design of the supporting infrastructure of the project, one can expect the overall carbon footprint to be significantly reduced.

The most important process to consider when programming and strategizing a project is how to bring value added design strategies to the business model using available technologies in a sustainable way. The entire project team must understand the appropriate returns on investment versus the capitalized cost of a project relative to these various sustainable technologies.

What are your predictions for the future?

Ron Armstrong: We feel that in 2014 and 2015, development markets will explode globally. The investment community is waiting for the current global economic correction to stabilize before putting capital into play.

Our reality is that with global population growth, continued urban flight, and the development growth of second and third world economies, urban project development is a necessity and will be for generations to come.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

For more information please send an email to info@marcusevanscy.com or visit the event websites below:

• Asian Infrastructure & Property Development Summit 2011
  
  
• Latin American Infrastructure & Property Development Summit 2011
  

marcus evans group – property/engineering sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About Urban Design Group

Urban Design Group offers architectural, interior, planning and urban design services to its worldwide clientele from studios in Atlanta, Georgia, and Dallas, Texas. UDG’s personnel work on a wide range of projects from hospitality and gaming to corporate and mixed-use. For more information, please visit: www.urbandesigngroup.com

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

 

Inter-American Development Bank:
Overcoming the Infrastructure Development Challenges in Latin America

Ellis Juan, a speaker at the marcus evans Latin American Infrastructure & Property Development Summit 2011, considers the infrastructure development opportunities and challenges in Latin America. Interview with: Ellis Juan, Mexico Representative, Inter-American Development Bank

FOR IMMEDIATE RELEASE

“Identify one or two sectors and countries in Latin America to invest in and devote sufficient resources when structuring projects,” says Ellis Juan, Mexico Representative, Inter-American Development Bank. Infrastructure development will play a key role in the region’s efforts in improving its competitiveness and productivity, he adds.

A speaker at the marcus evans Latin American Infrastructure & Property Development Summit 2011, in Hollywood, Florida, August 17-19, Juan highlights the key infrastructure and property development opportunities in Latin America and discusses how to overcome the regulatory and financing challenges.

What are the infrastructure and property development opportunities in Latin America today?

Ellis Juan: Latin America is currently growing at around four per cent a year. As improving productivity and competitiveness becomes a priority, infrastructure development will be a key focus. Many governments in the region will increase their spend on infrastructure, presenting opportunities for developers. Mexico and Brazil, and on a smaller scale Colombia and Peru, are the countries to look at.

In terms of sectors, renewable energy and energy efficiency are attractive. Most of the countries in the region are adopting serious climate change initiatives, and energy efficiency is a big component of that. Transport infrastructure projects will also be a great opportunity for developers, as integrating markets will be essential for driving up competitiveness. 

What are the challenges of investing in Latin American markets, and how can developers overcome these obstacles?

Ellis Juan: International investors are facing difficulties with the institutional and regulatory frameworks in this region, and restricted access to long-term financing after the 2008 global financial crisis.

Chile has one of the best institutional and regulatory frameworks for infrastructure in the region. Regarding financing, although the markets in this region are improving, there is a perception that investing in infrastructure assets is risky.

The best way to overcome these challenges is to invest as much time and resources as possible in structuring projects. Developers should identify one or two sectors and countries to focus on, and postpone considerations of projects where the granting authority that they will work with lacks the capacity and the resources necessary to support such investments.

For project financing, once again, invest sufficient resources to structure projects that are easy for the international financing community to understand. I believe that in the years to come there will be a need for risk mitigation instruments to accompany infrastructure development projects and the securing of long-term financing.

What is your outlook for the future?

Ellis Juan: My vision of the future is very positive. Latin America needs to improve its competitive edge, so we will see governments devoting more resources to infrastructure development. If I were an international investor, I would be looking very closely at this continent.

What is the key to succeeding in this field?

Ellis Juan: A combination of focus, trying to identify the one or two sectors and countries where you want to make an inroad, patience and devoting sufficient resources to structure good projects. In addition, it is important to break the risk aversion curve and take some risks. The region and the continent is one where it is profitable to take some risks.

Contact:
Sarin Kouyoumdjian-Gurunlian
Press Manager
marcus evans, Summits Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Latin American Infrastructure & Property Development Summit 2011

This unique forum will take place at The Westin Diplomat Resort & Spa, Hollywood, Florida, August 17-19, 2011. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations by think-tanks, property, infrastructure, tourism, and commercial development authorities.

For more information please send an email to info@marcusevanscy.com or visit the event website

marcus evans group – property / engineering sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com 

Follow us on Twitter @meSummitsGlobal

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com

 

Walmart de México: The Infrastructure & Property Development Opportunities in Latin America

Xavier Ezeta Gonzalez, a speaker at the marcus evans Latin American Infrastructure & Property Development Summit 2011, pinpoints the infrastructure and property development opportunities in Latin America. Interview with: Xavier Ezeta Gonzalez, Vice President Real Estate Development, Walmart de México

FOR IMMEDIATE RELEASE

The infrastructure and real estate development opportunities in Latin America today are linked to the demographic advantages of the region, as almost 65 per cent of the population is currently of working age, according to Xavier Ezeta Gonzalez, Vice President Real Estate Development, Walmart de México.

A speaker at the marcus evans Latin American Infrastructure & Property Development Summit 2011, in Hollywood, Florida, August 17-19, Gonzalez shares his thoughts on how demographic trends in the region translate to opportunities for infrastructure and property developers.

From your perspective, what are the development opportunities in Latin America today?

Xavier Ezeta Gonzalez: The infrastructure and real estate development opportunities today are linked to the demographic advantages of the region. In Mexico the population of young people is growing steadily; the number of people of working age will soon surpass 65 per cent in many Central American countries. The development opportunities are those that rely on this segment, and its retail and service needs and demands.

What are the challenges of investing in these markets?

Xavier Ezeta Gonzalez: The challenge is that there are wide variations between the cities and countries that are in need of investment. There are complex cities such as Sao Paulo, Rio and Mexico City where the price of land is very expensive, but due to their size, they cannot be overlooked. The expertise needed when investing in these cities differs, as the land must be used to its best potential. In less crowded cities, the issue is how big the project should be in order to be feasible and appealing to different investors.

What insights do you have into Latin American consumers?

Xavier Ezeta Gonzalez: Consumer trends in Latin America are changing, with a lot of it guided towards housing. People may be having fewer kids, but the large number of working age people is driving the need for services. This is a big trend, which brings along the need for housing, shopping centers and facilities for education.

What is your outlook for the future? What should infrastructure and property developers prepare for?

Xavier Ezeta Gonzalez: There is a need to invest into infrastructure projects. In the retail space, there will be a need for modern investment protocols to make projects more efficient, which will depend on costs, the deals expected and how fast it will happen.

What best practices would you recommend?

Xavier Ezeta Gonzalez: In my opinion, project management needs to develop further. The speed of execution makes a difference on the profitability of a project. It is important to define what a project needs, so as not to lose time in the process. When some projects are created, there is an incomplete understanding of what will be executed. Changes are made to blueprints, which happens very frequently in the retail space, wasting time and money. This is a big issue. When the expected returns for different investors are lowered, the money still has to be made up somehow.

Any final comments?

Xavier Ezeta Gonzalez: What Latin America needs the most is to educate its people; this is the biggest investment we can make. It will require effort from the whole society, and not a single company or government. Education is what will drive growth in Latin American countries.

Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com

About the Latin American Infrastructure & Property Development Summit 2011

This unique forum will take place at The Westin Diplomat Resort & Spa, Hollywood, Florida, August 17-19, 2011. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and service providers to a highly focused and interactive networking event. The Summit includes multiple presentations on the Latin American Infrastructure and Property Development industry today.

For more information please send an email to info@marcusevanscy.com or visit the event website.

marcus evans group – property/engineering sector portal

Please note that the summit is a closed business event and the number of participants strictly limited.

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com 

Follow us on Twitter @meSummitsGlobal

All rights reserved. The above content may be republished or reproduced – kindly inform us by sending an email to press@marcusevanscy.com